IPEDA (Independant Pan European Digital Association)

Founded in 2009, IPEDA is a non-profit association dedicated to helping its members (Film Producers, Distributors, Sales companies, VoD Platforms, broadcasters and professional associations) in film distribution and marketing, while being dedicated to the advancement of the European Film Industry in the digital age.

IPEDA’s objectives respond to real business needs from its members looking to work together and strengthen the Film and VoD industries in Europe. IPEDA is dedicated to increasing the cross-border circulation and monetization of content, providing market and research information to all stakeholders of the film industry, and sustaining a healthy development of VoD distribution models to the service of the independent film industry.

IPEDA is currently leading and hosting of the projects THE TIDE EXPERIMENT which reunites more than 40 companies related to innovation in distribution in Europe.
Admission to the association is open to all companies working within the film industry on an international level, and pronounced supporters of research, development and implementation of innovative distribution and marketing tools.

Please feel free to contact us using the form below should you wish to receive more information on our activities.



Walk This Way (WTW) is a Creative Europe / MEDIA supported project whose core objective is to broaden the exploitation of European films on new markets through cross-border Video on Demand (VoD) distribution. The action consists in the aggregation and straight-to-VOD distribution of a diversified film catalogue on the most prominent VOD platforms in Europe, Japan, United States, Canada and Latin America.

The WTW consortium combines the experience of Under The Milky Way, an international leader in digital distribution and marketing, The Film Agency in coordinating European PR efforts, and Europa International, the main professional association of Sales Agents in Europe. An on-going and regular relationship with platforms is essential to achieve appropriate trade marketing for films.

In fact, international Direct-to-VoD models also require Direct-to-Consumer marketing strategies, which allow the development of active viewership as opposed to passive consumption. As a result, WtW is at the forefront of experimentations to define and implement product marketing strategies, which serve to complement promotional actions carried out by VoD platforms.


Under The Milky Way

Under The Milky Way works with a large number of VoD Platforms and was awarded the global iTunes preferred aggregator status in 2011. The company is fully operational on more than 100 territories and serves all kinds of rights-holders (producers, distributors, sales agents) out of 13 regional offices in Europe, North America and Asia.

Under The Milky Way’s main activities consist of International rights aggregation and distribution on global VoD platforms, the development of software solutions for online and social media marketing, and also, the coordination of a European professional network addressing topics related to cross-border digital distribution.